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Arthur Guidotti, a visionary with a deep passion for all things hair, began developing his expertise as a hairstylist in Hollywood and Beverly Hills during the 1960s. He opened his own salon, called On Sunset, which became a bustling hub on the famous Sunset Strip and a hit with many Hollywood celebrities, including Lucille Ball.
After years of exposure to harsh chemicals, Arthur's hands started to react, prompting him to explore the possibility of creating his own line of professional hair care products, as no others could be found that met his standards. With only three employees and 12 products, the company embarked on a wild ride, selling to studio salons at MGM, Paramount, and Fox.
Growing up in the salon and beauty industry had a profound impact on the way Arthur's son, James, viewed and felt about hair care. Inspired by this experience, James envisioned creating a fashion-forward company to meet the needs of the natural consumer. Giovanni's innovation offered the natural consumer a world of sophistication never before seen in the natural channel, catapulting the brand to the number one selling hair care product in the United States Natural Products Industry for over 10 consecutive years, according to SPINS data.
Today, James' passion for hair care and his desire to constantly try new things drive continued innovation at Giovanni. A commitment to high-quality ingredients and performance has given the brand a reputation for bridging the gap between natural and salon-quality hair care since 1979.
Giovanni's Tea Tree Triple Treat Invigorating Shampoo is a testament to the brand's commitment to excellence. Enriched with botanical oils of cooling peppermint, conditioning rosemary, and clarifying eucalyptus, this shampoo helps with scalp care, providing a refreshed feel while alleviating dryness and flaking. It leaves curls feeling soft, bouncy, and defined.
The shampoo's invigorating ingredients rejuvenate each tress while washing away the previous day's buildup. It delivers unmatched clarity and rejuvenation for both the hair and scalp, making it the perfect daily hair treatment to strengthen, condition, and clarify.
As a vegan-friendly and cruelty-free brand, Giovanni uses a number of organic ingredients and is Leaping Bunny Certified, with no animal testing. The products are presented in sophisticated recyclable packaging, reflecting the brand's eco-chic ethos.
Giovanni's unwavering focus on high performance and the use of the very best ingredients have earned the brand a reputation for bridging the gap between natural and salon-quality hair care. From its humble beginnings with three employees and 12 products to its current status as a leading brand in the natural products industry, Giovanni's story is one of innovation, passion, and a relentless commitment to delivering exceptional hair care solutions.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
product_dimensions | 2.75 x 3.25 x 12 inches; 9 Pounds | ||||
item_model_number | 18031 | ||||
upc | 880147562049 716237180315 | ||||
manufacturer | GIOVANNI | ||||
best_sellers_rank | #5,656 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #177 in Hair Shampoo | ||||
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